Lowering CAC on Facebook Ads: Why Full-Funnel Strategy Beats “One Ad to Rule Them All”
Key Takeaways High CAC often stems from expecting one ad to do all the work — from awareness to conversion. Full-funnel Facebook ad strategies break down the customer journey and match creative to intent. Proper funnel segmentation leads to lower CAC, higher ROAS, and scalable results. Quickads’ Facebook Ads Agency helps